Content and marketing with AI

Owner, marketing assistant, community manager — My business looks serious online and posts regularly.

Your customers search on the phone before they come. Today they find nothing, or a page that has not moved in two years.

What you'll be able to do

• Shoot and clean up product photos with a phone
• Write product descriptions and offers in French and English
• Hold a four-week posting calendar you can actually keep
• Create and complete a Google Business Profile so you appear in local searches
• Publish a one-page site with your offer, prices and contact

How it's built

Free tools only: Canva free tier, the free assistants for text, and Google Business Profile. We add the part that matters here — writing for a bilingual audience, pricing publicly without losing negotiation room, and posting on a low data budget.

What you earn

• A published profile, a photo set and a four-week content calendar
• A one-page site online at the end of the workshop
• An LES Institute certificate on the assessed track

Requirements

• A smartphone with a working camera
• Products or services you can photograph
• Some data or centre Wi-Fi